The Golden Ratio represents the perfectly symmetrical relationship between two proportions.
Its most famous application is the golden rectangle, which can be split into a perfect square, and a smaller rectangle that has the same aspect ratio as the initial one.
It is claimed that the designs following the golden ratio are the most pleasing layouts to the eye. The golden ratio has earned a tremendous reputation: The Pyramids of Giza, Da Vinci’s Mona Lisa, Twitter and Pepsi logos are all said to be designed using the Golden Ratio.
However, many designers do not follow the Golden Mean and identify it as a myth, arguing that the Golden Ratio is always going to be a little off.
Without picking sides, we at FEER McQUEEN worked on a project that allowed us to explore the golden ratio, and we are proud to announce that it was featured in Visual Harmony: Proportions in Graphic Design; a globally published book that elaborates on the knowledge and information involving proportions and showcases outstanding graphic design works influenced by the golden ratio.
The book was also carried to the Frankfurt Book Fair held in October in Germany.
You can check out the publication on the link below:
How to draw a golden rectangle:
More about the project:
Artland is a Saudi Based Company operating in the field of Design, General Contracting and Furniture. The company’s capability of executing turn-key projects with the utmost precision and finishing was reflected with the ideal proportions.
Rebecca Mourani Associate Creative Director