As a designer you identify yourself with the projects you work on, whether in quantity or quality; for each his own. You may get recognized for a personal style or you may gain your reputation based on the journey you decide to make in life.
When you are a designer, the possibilities are endless. Your whole experience is bits and pieces of people you’ve worked with, others you encountered, and connections you’ve made along the way.
But mostly, it’s about the fact that you are a creator. “What does that mean?” you ask.
It means that you have the power to create anything you want, within reason of course.
As a designer you start believing in your super powers and that the sky is the limit!
You enjoy each creation, as if it was your last. The amount of effort and dedication you put in it occupies most of your days and on the seventh day you rest! And similarly to a proud parent, you can talk and explain for endless hours of how changing the kerning (the spacing between letters) changed your whole perspective!
Yes these were the golden days!
As you grow older, life happens! They call it evolution… Slowly you start losing this sense of creation, only to be replaced with another super power: creating a team.
The only difference is that there is no rest on the seventh day 😛
While creating a team does require super powers, maintaining a healthy one is what you take pride in. As a proud parent, you want your teammates to have the best positive environment, so in their turn, can be the best creators out there.
A few steps up on the professional ladder, you may lose that feeling too, but instead, you create bonds with your new partners: your clients.
You take joy and pride when they do. You feel your stomach ache, when they do. You create relationships. And as a proud partner this time, you share their success, praise them incessantly and tell the story of how you and them came to be.
According to the books or the Internet for now, an ACD (Associate Creative Director) maintains quality by managing project timelines, ensuring consistency of strategic branding, assessing project development, reviewing work and determining whether a project is on target and within the scope of the Creative Brief. In addition, an ACD acts as a client liaison and as a mentor to teammates, by providing developmental opportunities, responding to questions, providing direction and resources.
In other easier words, Creation is a never-ending process. Whether your relationship is with files or people, the more you create the richer you become.
Rebecca Mourani Associate Creative Director