Nowadays, it would come to anyone’s horror if you, as a business, were only on Facebook. Because, “What do you mean you don’t use Instagram, or Snapchat, or Twitter” or whatever?! While it’s true that you do need to diversify, to move with the trend and participate in the next big thing, some things have become “the basics”. Facebook is the one platform that has outlived any trend and still remains a main part of any brand’s social media strategy. Here are 4 reasons why:
- Everyone’s on Facebook
Like literally, from your youngest cousin to your grandma, Facebook seems to go across generations. While Instagram and Snapchat have a very young demographic, the demographics on Facebook are more inclusive. Facebook allows you to reach people you might not find on any other social media platform.
- The ads
Facebook ads offer you tailored options to reach your goals, more so than any other platform with advertisements. The variety of audiences, types of ads, and the very cheap cost they’re available at makes Facebook a leading platform in this area.
- Facebook’s App is the second biggest local search App in the world
After Google Maps, Facebook is the most used local search app. In other words, people use Facebook to look for local businesses, queries, and other users in their area, so much so that it outranks Bing, Apple Maps, and Yahoo.
- The single most diverse platform
Facebook is the only social media platform that seamlessly allows for a diverse roster of content formats. Be it a picture, video, GIF, or review (among other things), Facebook has grown into an adaptable tool to publish the content that fits your brand best. The best part is that you don’t have to really pick just one, as you can use any type of content on any given day, allowing your social media marketing strategy to include a wide range of formats that appeal to a wider audience.
Karen Abi Saab Digital Manager