Whether it’s black and white, cartoon, romantic, or science fiction, films steal us to a magical world, at least for a couple of hours.
Nowadays, we follow series like there is no tomorrow. We eat, pray, and love in front of a TV. We browse for fun.
Maybe we are not looking to a screen, but we are looking for a life we wish we had.
Maybe we want a group of FRIENDS as funny and compatible as hell, or we want to live LOVE ACTUALLY, or maybe we just want to experience a WHIPLASH moment.
When we want to laugh, we pay to watch stand-up comedians state the obvious. When we are depressed, it takes one good movie and a box of tissues to make it all better.
The only thing we don’t do is watch out for each other. The more we witness, the further it draws us apart, and only a screen can transport us to a peaceful and caring world we daydream about.
Our greatest affiliation is to smart phones, tablets, and desktops.
And why not? They are reliable and always available; they show us what we want and make our life a bit easier. In parallel, we take care of them, spend loads of money on them, buy them accessories, and never let go.
No wonder our best relationship is with a screen!
Thank you screens for transforming us from humans to watchers.
Rebecca Mourani Associate Creative Director