Creating attractive content is a huge part of digital marketing, and in these technologically advanced days, it’s important to focus on one of the major target audiences, mobile users. People are glued to their mobile phones and tablets almost all day, every day. So, marketing approaches must evolve along with these technological evolutions and our day-to-day interests. Here are some tips for writing and creating content while keeping mobile readers in mind…
Make sure your headline is something attractive and easy to find in search results page. Going for an elusive headline might seem striking, but what actually matters here is getting your point across in a short and straight-to-the-point way.
Studies have shown that people surfing the web on their mobiles look at images more than they do text. So, the next time you’re posting a blog or article, make sure to include some catchy yet relevant photos to go along with your copy.
Get your point across by laying down the facts and figures. Of course, make it attractive and fun to read, but avoid going into dull details or reiterating useless points. Your readers will be more likely to read the entire piece if they are kept engaged.
Use your introduction as an enticing summary to get readers to click on your piece and continue reading. Use short and to the point sentences that will get all your main ideas out in the open above “the fold”. Then, continue on with short paragraphs.
There is nothing easier to read on a mobile device than a list or set of bullet points. It is easier to skim through and easier to locate main ideas. If the topic allows, you can focus your whole article in a list form (like this one!).
Ashley El-Jor Creative Writer