So everybody has been fussing around the fact that the Ministry of Interior is changing the Lebanese car plates, which will have a built-in electronic device to keep the record of our cars and enable easier tracking of violations.
By doing so, the Ministry is erasing any sort of class differentiation, illegal customization and all emblems from license plates in line with a new traffic law that will hopefully go into effect this April.
Well, we were assigned to the design of the new car plates back in 2013 and we have been waiting ever since for them to see the light.
This is how we did it:
Our influence was European and more specifically, German. We chose DIN 1451, as main font, which was the standard font for all Germany’s industrial applications and is heavily used in traffic signage and vehicle registration.
The US car plates are also designed using a wider choice of fonts, which are similar in character to DIN 1451: same thickness, condensed, systematic with wide and clear counters. Size and proximity, line and type thickness are key factors in License plates since they are small canvases viewed from a distance. Any intricate detail will be lost from afar, taking into consideration that the cars are in motion, and most probably at high speed.
Colors were also carefully chosen, sorting categories put by the ministry. All license plates are printed on reflective sheeting that is covered with tiny glass reflective beads.
This means that too many or too bright colors will make it hard to see.
Rebecca Mourani Associate Creative Director