The fear of missing out. We’ve all been there.
How do you choose where to be at one time? And take the risk of missing out on experiences that might never happen again. The decisions we take about where to be and what to be a part of, greatly influence the opportunities we get in life and ultimately the experience we make of it.
You wouldn’t think the fear of missing out would actually translate into the business world, but it is something we’re facing more and more each day. Being in social media, every client you will ever meet will experience the fear of missing out!
What if we’re on the wrong platform? What if we’re only talking to one segment of our audience? What if people are not seeing all our posts? Are we missing an opportunity here? And why aren’t we everywhere!!
It’s quite simple you see. Just as a human being, you can’t be everywhere, all at the same time. This applies to brands too. Being everywhere, not missing a single platform, a single person, a single new piece of information, a single social media channel… is simply impossible. It will stretch your focus and deplete your ideas. Also, being everywhere and posting the same exact thing is definitely not the right way to go.
Each social media channel has its own characteristics and each takes you in a certain direction of goals. Identify your audience first and where would they be: are they visually-oriented creative types, are they businessmen… Ask yourself where are you most likely to speak to the people that matter.
Another important question to ask yourself, is which platform showcases you brand in the best possible way. You would want to show pictures of your products if you sell clothes, but if your best asset is information then a picture-based platform is not the answer.
In a nutshell, choose the channels that will help you communicate in the best way possible to the right people. And focus your best there. Your audience will be thankful for it and you’ll be able to offer quality content where it matters the most. Don’t let the fear of missing out scatter your efforts and eventually the results you’re looking for.
Karen Abi Saab Digital Manager