For those of you who are wondering where we are “OFFF” to every year around May-June, ask no more!
Well, besides sipping Sangria all night, we dedicate 3 days to feed our minds at OFFF, a festival hosting innovative and international, creative talents and artists, such as Joshua Davis, Stefan Sagmeister, Neville Brody, Paula Scher, Rick Poynor, and Erik Spiekermann, among many, many others.
What’s up this year?
This year was focused on the concept and process of the project rather than the final outcome. Each speaker took his/her time to explain the why, the how, and the why the hell not!
Each year, during these three days we rediscover graphic design, or design in general, as a real tool for problem solving.
Each project highlights a problematic, and speakers brilliantly explain how they were approached or annoyed by the problem, how they experimented around it, and eventually how they were able to respond.
Also this year, we witnessed the emergence of new tools and platforms that are trying to make our lives as designers easier and interconnected:
- Adobe revealed its new content aware crop tool, along with their latest creative tools, offering designers, during the breaks, to enjoy the Adobe experience to the max.
- Founder and director of Barcelona’s OFFF festival, Hector Ayuso, revealed the launching of a new Platform “Stooorm” that will allow creatives from different fields to upload their work and get feedback form their equals around the world. Both parties can share the process of their work and suggest and upload their version of the same artwork.
- New comers always have a share of the festival. With their fresh ideas and low budget projects we are sure to learn a few tricks here and there.
And now the OFFFsters are back, with their heads full of enough ideas to conquer the world- at the least the design world. This is the third OFFF festival I participate in, and I always come back with a boost and a list of challenges for the rest of the year!
Rebecca Mourani Associate Creative Director