This concept is direct representation of the function of lighting. It used an edgy and strong dark and light contrast. It is a modern approach, that pushed the brand to a new level. The logo is inspired by the ON signal. The branding is based on 2 colors only: Dark Blue or Azzuro (Famous for the Italian Soccer team) and a phosphoric green. To reinforce the origin of the brand, we used the italian flag on the packages and communication material.