Falafel Abou Andre was one of the most challenging accounts.

 

It needed clever and concise messages that can attract the audience’s attention and seem relatable to the Lebanese culture and lifestyle.

 

The style of the page and visuals were simple yet complex. How?

It needed to be clear enough for the audience to understand yet stimulate their thinking to feel involved and loyal to the brand.

 

On another hand, an uplift was made to the brand as a means to appeal to the younger generation while maintaining its heritage, history, and its Lebanese culture. We used an attractive bold color, dynamic pattern, and a vintage image style with a twist as a valuable add-on to the brand.