Trackoo – Digital Marketing & UI/UX
There’s more to quick food delivery than zipping around town on a scooter. A well-tailored user experience is another way of ensuring brands deliver the best possible service. That’s why we gave one of Qatar’s favorite food delivery apps, a complete UX and UI overhaul.
By optimizing the customers’ journey, we made sure that every action they take is fast, clear, and efficient. Optimized visual grouping and individual card architecture allow users to scan their homepage at lightning-fast speeds. Personalized and seasonal collections provide quick access to recommendations, and stand out from the rest of the content.
Trackoo prizes itself with all the above services, and this is why our launching campaign entitled “all the way” reflects best the Trackoo customer experience aside from enjoying the meal itself.
The campaign was pushed further with the Mini Cooper campaign, where winners could win the car. This helped push more downloads and create more engagement.